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✨ Why Trust-Fuelled, Immersive Experiences Build Loyalty in an AI-Everything Era
Ai Ethics
Dark patterns are creeping into AI rollouts, undermining trust before the feature even launches.In this article by our AI ethicist Kate Crocker, we explore how Microsoft's Copilot pricing strategy became a cautionary tale in ethical communication, and what leaders must do to keep consent real and trust intact.
A $440k report, more than 20 hallucinated errors, and a sharp reminder that trust in AI must be earned